China's household paper industry has large growth

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According to Hong Kong media reports, in recent years, China's household paper industry has grown rapidly with economic development, population growth and the improvement of people's quality of life. Even in the face of the previous global financial crisis, the sales volume of China's household paper industry still maintained double-digit growth, and the industry's defensive power under the counter cycle is very prominent

household paper is a variety of toilet paper products used by individuals at home, which can be divided into three categories: paper towels, wet wipes and absorbent toilet products. Paper towels include rolled paper, boxed paper, paper towels, kitchen paper and other varieties; Absorbent sanitary products include women's sanitary napkins, baby diapers, adult incontinence products and wet wipes

per capita consumption in the mainland is still low

in China, the huge domestic demand market and the escalating consumption trend are the two carriages driving the growth of demand for household paper. According to Euromonitor statistics, China's household paper market in 2010 was equivalent to 116.5 billion yuan (RMB, the same below), becoming the world's second largest consumer after the United States

according to the survey of the household paper Committee of China Paper Association, in 2010, toilet paper accounted for the dominant market share of various types of paper towels in China, accounting for 66.5% of the market share. According to data, China's tissue market reached 54.32 billion yuan in 2010. In 2011, the production capacity increased by 38%, the consumption increased by 12.7%, and the total market sales reached 66.2 billion yuan. The per capita annual consumption increased from 3.48 kg in 2010 to 3.9 kg, which is close to the world average consumption level (i.e. 4.2 kg per capita). However, compared with 15 kg in Western Europe and Japan and 25 kg in North America, it is still far away, and the industry growth prospect is considerable

the absorbent sanitary products industry includes sanitary napkins, sanitary pads, baby diapers, etc. Thanks to the stable demand and consumption upgrading, it has developed very rapidly in recent years. In 2010, the total market sales of absorbent sanitary products in China reached 62.84 billion yuan, an annual increase of 14.3%; Among them, female hygiene products such as sanitary napkins and sanitary pads contributed the vast majority of sales, accounting for 65.5%. Baby paper diapers are the second largest market, accounting for 29.4%. Adult incontinence products and wet wipes are still in their infancy. Although China's female hygiene products market has been relatively mature, the market potential is still very huge due to the continued penetration of products into the third and fourth tier cities

the National Bureau of Statistics predicts that between 2010 and 2015, 20million to 30million babies will be born in China every year, including about 45million babies aged 8 to 36 months. Benefiting from the increase of per capita disposable income, the mainland baby diaper market has accelerated the development of e-commerce, which has become an inevitable choice for the domestic plastic 5 gold industry to cope with the challenges of economic globalization, control the development initiative and improve international competitiveness. The development has continued rapidly, and the consumption has increased day by day. Compared with the substantial growth in 2012, the market penetration of baby paper diapers is only 32.3%, with a large growth space

instead of Brinell hardness test, Rockwell hardness measurement shall be adopted


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