China's home decoration industry with a market cap

China's home decoration market has a capacity of more than 4trillion yuan and industries have accelerated e-commerce.

China's home decoration market has a capacity of more than 4trillion yuan and industries have accelerated e-commerce.

. According to insiders, at present, the capacity of China's home decoration market has exceeded 4trillion yuan. The huge market has attracted leading enterprises in the industrial chain to quickly layout the home decoration market through the Internet. The e-commerce of the home decoration industry is the general trend

the problems of asymmetric information, opaque material prices and many additional services in the traditional home decoration industry have become the "pain points" of the industry. Consumers spend a lot of money, but they are also worried that the construction party is cutting corners. In this regard, insiders believe that to purify the industry, we must reconstruct the value chain and realize the integration of the controlling shareholder's original capital contribution of 70million yuan at the end of the share purchase price

take home improvement e station as an example. Last June, home improvement e station joined hands with Golden Mantis, the largest listed company in the field of public building decoration, to establish Golden Mantis e-commerce and enter the home improvement industry at full speed. Home improvement e-station completely subverts the profit model of traditional home improvement with a brand-new commercialized e-commerce service mode. Construction, main materials and design are separated to avoid the disadvantages of home improvement such as opaque quotation and construction additions, so that the business process of home improvement can be standardized. The "one-stop" experience of online purchase and offline service is simple and transparent, forming a home improvement e-commerce o2o ecosystem with the home improvement e-station platform as the core, and solving the two major problems of the standardization of pre-sales budget and after-sales construction of traditional home improvement products and services