China's household appliance industry was in a poli

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China's home appliance industry was in a policy vacuum in 2014. 2014 was a year when China's household appliance industry was in a policy vacuum. Since february2009, China's home appliance market has experienced the stimulation of three rounds of energy-saving subsidies for five years

in 2014, the development of the ice washing market encountered challenges, mainly due to the overdraft of consumer demand due to the early stimulus policies. Although the scale expansion is hindered, the market still shows many positive changes and characteristics, which will be of great significance for the development of the industry. In particular, the continuous upgrading of product consumption structure is the biggest driving force for the development of non weapon equipment manufacturers in the industry

according to relevant data, in 2014, the retail volume of domestic air conditioning terminals in China was 44.3 million units, up 3.8% year-on-year; The retail sales reached 157billion yuan, an increase of 4.4% year-on-year. It can be found that although there is no relevant subsidy policy, the terminal retail scale of household air conditioners still achieved stable growth in 2014

with the growth of terminal retail, e-commerce grew faster, with a year-on-year increase of 119.1%, showing a strong development momentum

however, compared with terminal retail, the scale base of household air conditioners in e-commerce channels is still low, accounting for only 6.4% of the overall market, which also shows that there is still much room for e-commerce to improve

2014, the variable frequency air conditioner further occupied the mainstream of the market. Technically, the variable frequency air conditioner has the advantages of stable working state, less prone to sudden cooling and heating, faster cooling and heating than the conventional air conditioner, and can save a lot of electric energy

with the strengthening of air pollution, many air-conditioning products with the function of removing PM2.5 and formaldehyde have appeared in the market, and the technological integration and innovation have been accelerated

more new technologies are integrated into the refrigerator field

with the improvement of living standards, people pay more attention to food health, and the food preservation function of the refrigerator is paid more and more attention by consumers. Therefore, in 2014, more technologies were integrated into the refrigerator field, such as VC preservation technology, photosynthesis preservation technology, sterilization preservation technology, moisture preservation technology, nano anion preservation technology, ice temperature preservation technology, etc

the penetration rate of air-cooled refrigerators is gradually increasing, mainly due to the continuous improvement and improvement of air-cooled technology. The biggest advantage of air-cooled refrigerator compared with direct cooling refrigerator is that it is frost free, eliminating the complex work of defrosting. The biggest drawback of air-cooled technology is that food is easy to dry. After years of efforts, enterprises have continuously improved air-cooled technology to avoid its shortcomings

different foods have different requirements for temperature, which requires that the refrigerator can meet the temperature requirements of different foods. Therefore, refrigerators in multi temperature areas are widely welcomed by consumers. At present, the temperature control mode of multi door and other high-end products in the market is basically computer temperature control, which can achieve accurate temperature control in multi temperature areas and ensure the realization of independent preservation function. Many refrigerators also have multi cycle refrigeration technology, which can provide independent cooling for different temperature areas, keep fresh independently in different areas and avoid food flavor

the market share of drum and high-capacity washing machine increased

the improvement of the consumption structure of washing machine products was the biggest highlight of the industry development in 2014, and the market share of drum and high-capacity washing machine continued to rise. According to relevant data, in 2014, the proportion of roller washing machine retail sales exceeded 30%, and the proportion of retail sales exceeded 50%; The sales proportion of large capacity washing machines above 7kg also increased significantly, from 25% in 2013 to 36% in 2014; The share of washing machines above 3500 yuan has also accounted for nearly half. It can be said that the continuous upgrading of the consumption structure of washing machine products is the main driving force for the development of the industry

intelligence is the general trend of the future development of the washing machine industry. At present, many domestic washing machine enterprises have fully introduced the Internet technology, and are moving towards a comprehensive intelligent road. As the most important carrier to accelerate the overall intelligent transformation of the washing machine industry, the intelligent washing machine will achieve rapid development in the future. With the increase of people's demands for healthy laundry, such washing machine products that give consideration to environmental protection and health will continue to win the favor of the market no matter where they choose


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